Archive for the 'branding' Category




   

training camp brand

Thursday, January 14th, 2010

Aleksandar and his coach, Ole Stougaard, decided to organize a running training camp on the Danish island of Samsø.
I know both Aleksandar and Ole and it is my impression that they are a very interesting combination for coaching.
Aleksandar is spontaneous and emotional, he is an emotional bolt and has an amazing ability to inspire.
Ole is [...]

2012 olympic pictograms launched

Sunday, October 18th, 2009

I always liked the 2012 Olympics brand by Wolff Olins. Brands are made for the future, and designing them is more of a matter of insight or dictating the taste than pleasing current taste. Wolff Olins also did the Athens 2004 brand, and it is interesting to see the differences between their Athens and London [...]

triathlon series websites: ironman vs xterra vs itu

Thursday, June 4th, 2009

Compete.com has its own way of calculating things and this is hardly a complete picture, but it is probably close to what is going on.
Alexa.com tells a bit different story (again in their own way):
Ironman.com (Alexa rank: 91,273)
Triathlon.org (Alexa rank: 270,928) - interesting that Javier Gomez is 3rd keyword!
XTERRAplanet.com (Alexa rank: 564,090)
Triathlon team strategy is [...]