I always liked the 2012 Olympics brand by Wolff Olins. Brands are made for the future, and designing them is more of a matter of insight or dictating the taste than pleasing current taste. Wolff Olins also did the Athens 2004 brand, and it is interesting to see the differences between their Athens and London [...]

Conrad’s XTERRA World Championship race kit was designed by artist Miltos Manetas and produced by Luma Sports. Sport is not far from art. It is more or less the same thing: people trying very very hard to do something which makes no sense whatsoever. Why would someone swim, bike and run? It makes sense just [...]

Just got off skype with Will Clarke about his logo. Will Clarke is not on the team list because I have not finished all the stuff for him. I am grinding it in my head every moment inspirations finds me. Hopefully in few days or weeks or months or years Will will have a new [...]