out of bubblegum triathlon and marathon coaching July 16th, 2009 by Nikola
Aleksandar finally got a brand for his coaching business - out of bubblegum.
He heard the out of bubblegum phrase somewhere. I searched it and to my delight found that it comes from one of my favorites movies - They Live by John Carpenter.
The full quote by lead character Nada is:
I have come here to chew bubblegum and kick ass… and I’m all out of bubblegum.
This movie is just awesome!
They do not make them like this anymore 
We got the domain name and then made this logo. Logo should work great on race kit and such things. It is very memorable and striking visually. Aleksandar was bothering me a bit with “I want it more like this or like that” and as always such discussions with clients are always a necessary pain. We are both super happy with the result.
Hopefully soon he will produce race kits for his clients - I think he already has quite a few. He got several clients immediately on announcing the new site because quite a few people know about him as an athlete but did not know he coached. Never underestimate the benefit of clearly stating what services and products you offer. Basic marketing usually gets 90% work done.
So naming, logo design, website development, some content development and minimal marketing all wrapped in some fun in between training sessions and wine drinking in Stellenbosch finally results in some business for Aleksandar. I wonder why some people stress the design process so much when it can be so much fun!
Aleksandar’s clients just raced Ironman Nice and Challenge Roth.
For now he is focusing on Danish clients but if you want send him an email anyway…
Thank you to Rich Cruse for letting us use some images for out of bubblegum header. outofbubblegum.com needs much more work but I will let Aleksandar write a bit before I make an upgrade.
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2 Responses to “out of bubblegum triathlon and marathon coaching”
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July 17th, 2009 at 4:31 PM
The “Chew Bubblegum and kick ass” quote comes from a game called “Duke Nukem.” http://www.addictedgamer.net/2009/05/14/you-can-kick-ass-and-chew-bubblegum/
I played it way back when I still had time to waste, (before blogging) and still use the quote from time to time. http://www.conradstoltz.com/xterra-usa-champs-tahoe/
Great brand Aleksandar
July 18th, 2009 at 4:35 PM
Ahh Dukem Nukem..I was not allowed to play it for my mother so I would not remember.
But I was sneeky and did play some Doom..great game too.
It’s a great quote..but you really should see the move if you get a chance..it really is ass kicking