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training camp brand

Thursday, January 14th, 2010

Aleksandar and his coach, Ole Stougaard, decided to organize a running training camp on the Danish island of Samsø.
I know both Aleksandar and Ole and it is my impression that they are a very interesting combination for coaching.
Aleksandar is spontaneous and emotional, he is an emotional bolt and has an amazing ability to inspire.
Ole is [...]

2012 olympic pictograms launched

Sunday, October 18th, 2009

I always liked the 2012 Olympics brand by Wolff Olins. Brands are made for the future, and designing them is more of a matter of insight or dictating the taste than pleasing current taste. Wolff Olins also did the Athens 2004 brand, and it is interesting to see the differences between their Athens and London [...]

out of bubblegum triathlon and marathon coaching

Thursday, July 16th, 2009

Aleksandar finally got a brand for his coaching business - out of bubblegum.
He heard the out of bubblegum phrase somewhere. I searched it and to my delight found that it comes from one of my favorites movies - They Live by John Carpenter.
The full quote by lead character Nada is:
I have come here to chew [...]



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