Compete.com visits:
1) TrekBikes.com (visits: 298,919)
2) Specialized.com (visits: 215,453)
3) Giant-Bicycles.com (visits: 107,584)
4) Cervelo.com (visits: 36,079)
5) ScottUSA.com (visits: 29,615)

Compete.com rank:
1) Cervelo.com (Compete rank: 119,882)
2) ScottUSA.com (Compete rank: 79,681)
3) Giant-Bicycles.com (Compete rank: 25,325)
4) Specialized.com (Compete rank: 15,697)
5) TrekBikes.com (Compete rank: 9,849)

Alexa.com rank tells a bit different story:
1) Specialized.com (Alexa rank: 22,342)
2) TrekBikes.com (Alexa rank: 22,883)
3) Giant-Bicycles.com (Alexa rank: [...]

Compete.com has its own way of calculating things and this is hardly a complete picture, but it is probably close to what is going on.
Alexa.com tells a bit different story (again in their own way):
Ironman.com (Alexa rank: 91,273)
Triathlon.org (Alexa rank: 270,928) - interesting that Javier Gomez is 3rd keyword!
XTERRAplanet.com (Alexa rank: 564,090)
Triathlon team strategy is [...]