I always liked the 2012 Olympics brand by Wolff Olins. Brands are made for the future, and designing them is more of a matter of insight or dictating the taste than pleasing current taste. Wolff Olins also did the Athens 2004 brand, and it is interesting to see the differences between their Athens and London [...]

There are plenty of interesting sponsors behind triathlon team triathletes. I will try to present them all one post at a time.
Aleksandar is sponsored by Yakkay cycling helmets.

Cycling helmets are super dorky and ugly and most people do not really like to wear them because of this.
Danish based Yakkay solved this problem by making a [...]

Just got off skype with Will Clarke about his logo.
Will Clarke is not on the team list because I have not finished all the stuff for him. I am grinding it in my head every moment inspirations finds me. Hopefully in few days or weeks or months or years Will will have a new logo [...]